Insight Marketing Services

Posts Tagged ‘b2b marketing course’

Creating and capturing new business opportunities

The marketing masterclass, Strategic Marketing -Creating and Capturing New Business Opportunities, delivered by Insight’s senior consultant Dianne Edgar on behalf of Executive Solutions (Training) Ltd, held on 14 January, 2010, was voted a resounding success by the delegates. Feedback included “enlightening”, “I wish I had met you last month, you could have saved me a fortune” and “inspiring”.

Designed for managers of small businesses which had been identified as having significant growth potential, this full day workshop was held at the Manor House Library, Lewisham, London. Delegates learned practical skills about marketing planning tools, market research, setting marketing objectives, and the marketing mix.

Sponsored by South East Enterprise, this masterclass is one of a series covering marketing, finance, organisation, and people, each designed to access new contract opportunities and markets, focus on business growth, and plan for increased profitability. Further masterclasses in this series will be held later this year.

Dianne Edgar commented, “These delegates were experienced in running their businesses, understood their target markets, and knew what they wanted. They came from a wide range of industry sectors, and were able to take the ideas and tools discussed, and apply them to their own businesses. They generally agreed that they had increased their knowledge of marketing and went away with pages of ideas to put into practice.”

www.executive-solutions.co.uk

http://www.seenterprise.co.uk/sales_growth.htm#master