Regularly communicating key messages

“Dianne and her team produced our monthly staff newsletter, MAKING TRACKS, Now That’s What I Call News, for 7 years. It helped to bring our two manufacturing sites together, improve management-staff communications, demonstrate good citizenship, and provide a forum to explain new developments.”

Muriel Goddard, Press and Public Affairs Officer, EMI Swindon

Newsletters and e-newsletters keep your clients and prospects informed. They build relationships by letting them know what else you are doing, and cross sell other products and services. You can educate clients about key issues, tell good news stories, and demonstrate high quality service and efficiency through testimonials and case studies.

Staff newsletters allow a two way communication channel, so that you can keep a dispersed team informed and updated, as well as getting their feedback and input. You can share successes, help your team understand processes and targets, and explain changes, on a regular, straightforward basis.

In either case, you decide the frequency, tone of voice, and whether you want the newsletter sent by email or in a paper format. Typical contents may include:

  • Company news
  • Happy customer stories
  • New services/products
  • A new look at existing services/products
  • Promotions and special offers to gather contact data
  • Meet the team
  • ‘Cut out and keep’ guide to specific relevant aspects
  • Competitions – to generate feedback
  • Day in the life of (different staff)
  • New legislation
  • New technology – uses and benefits
  • Anniversaries/milestones
  • Your questions answered
  • Company philosophy demonstrated
  • Charity news

With 20 years’ experience, working for clients including EMI CD, Style Financial Services, Bristol & West Building Society, Wiltshire Health Promotion, Semitron Industries and Baylis of Gloucester, we always get the company message across, and never run out of stories!