Insight Marketing Services

Posts Tagged ‘voluntary’

Dianne Edgar has just delivered a training session entitled “Low Cost, High Impact Marketing and Promotion” on behalf of the Dorset Energy Advice Centre, as part of the Gearing Up For Going Green knowledge transfer sessions, held at Bournemouth University on Friday, 3 September 2010.

The training, organized by Bournemouth 2026 with support from the Borough of Poole and Bournemouth Borough Council, was designed to equip local groups and organizations to deliver a range of events during the Big Green Fortnight 2011. A key objective for the 2011 event is to make the festival more accessible to those in areas of deprivation and minority groups.

Hilary Evans, Community Strategy Manager at the Borough of Poole commented, “Thank you so much for generously sharing your expertise with us last Friday. We have already received some very positive feedback from people who found your workshops really helpful, packed with useful tips and advice for successful marketing! Delegates are now in a much better position to effectively raise the profile of their events for Big Green Fortnight 2011.

For my part, I learnt something new from each of your three workshops and found each one fascinating and entertaining!

We very much appreciate you sparing the time to support “Gearing up to Going Green”.”

Dianne explained, “This is a fascinating and highly relevant issue, and I am delighted to be involved. Marketing and promotion is not just about spending money on brochures and leaflets, it is about setting and achieving objectives on limited budgets. Delegates took away a range of ideas and ways of working which they can put into practice to make the Big Green Fortnight 2011 a resounding success.”

www.poolepartnership.info

Following a recent workshop for the voluntary sector in Bournemouth, Poole, and Christchurch, entitled “Marketing on a Small Budget”, delegates reported that the course was:

• Informative and thoughtful
• Interesting day sparked some ideas to take back
• Helped me gain confidence and have further understanding of marketing
• Refreshing. Have a structure to my ideas and how to use them
• Gained an overall understanding of marketing
• Building on skills and knowledge

When asked what the most useful aspects of the workshop were, they responded:

• Introduction of new concepts
• Marketing structures, tools, strategies, raising awareness
• Looking at budgets, understanding marketing and techniques
• Ways to market
• Networking, handouts, and feedback given
• Representation and information sharing ideas and networking
• Information about press releases and contacts
• Explaining jargon comparison to commercial sector
• General marketing tools and knowledge
• Learning different strategies and case studies

The majority reported that following the workshop, they would develop a structured marketing plan and strategy, and start to implement it right away.