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Posts Tagged ‘marketing plan’

BUSINESS GROWTH PLAN 2010

January Make a marketing plan, analyse what you spent last year, and what gave you the best return on investment. Write down an action plan, with costs and responsibilities allocated, and make a resolution to stick to it, measuring and monitoring everything involved.

February Diary a note to cancel all those advertising contracts where you decided the return was not good enough

March Start asking customers where they heard from you, and what else they would like from you. Make sure all your staff know this is critical to the business

April Train your staff- on sales, telesales and customer care- it pays off so quickly.

May The PR campaign you decided upon in January should be working by now. Check customers and prospects have seen it.

June Following up those sales leads from the exhibitions you attended should be delivering profits.

July Review your prospect database and check for patterns, omissions

August Prepare mailing/e-mailing campaigns for busy autumn selling season

September Evaluate networking-to see what’s working, and what could work better

October Launch customer newsletter, in tough times you need to keep customers close

November Review analytics from website and adjust keywords and SEO

December Time to re-train telesales team

January 2011 Review 2010, and contact I-Marketing on 01425 276303 or email ideas@i-marketing.uk.com for more help, there’s too much to do in-house.