Insight Marketing Services

Posts Tagged ‘b2b marketing’

Building relationships and telling good news stories

The experience I-Marketing Services has gained from many years of writing and editing customer newsletters has now been applied to the electronic format, with the first e-newsletter producing a higher than average open rate.

E-newsletters avoid the cost of printing and postage, while still communicating with the target audience on a planned frequency. Selection of the database is even more critical than usual, together with regular maintenance and updating of the contact list.

Readers will respond to fresh material, well laid out, which gives them information of interest, as well as news, tips and an opportunity to respond. Like the good coffee enjoyed by the reader, a careful blend works best.

Managing Director Dianne Edgar explains, “One-off newsletters are less successful than regular communications, building up awareness and reinforcing brand identity. However, sending them out too frequently is a turn-off- getting the balance right is the tricky bit. As with paper newsletters and house journals,the material should be well written and illustrated, provide useful information and be relevant to the reader.”

“With business people accessing their emails on phones and other mobile devices, the technical side has to be thought through carefully, so that the reader experience is enhanced. The cost for the client is comparatively low, so e-newsletters are proving a very popular addition to our marketing communications services.”

Insight marketing services celebrates 18 years in business

Insight Marketing Services is celebrating its 18^th birthday today, by offering 18 businesses a slice of cake and a free 1 hour consultation to help them get the most from their marketing spend. *

Founded in May 1992, the company moved from Malmesbury, Wiltshire, to Christchurch, Dorset 8 years ago. Passionate as ever about making marketing work and generate ROI for business, our “cake”( the substance of what we do) is to provide strategic marketing through marketing planning and research.

Supporting clients through relevant implementation and delivery can be seen as the “filling”, including brochure copy, feature articles, PR campaigns, building a positive reputation, exhibitions and events, house and customer journals, and direct mail.

Training , through our associate business, Top mark training,  symbolises the  “icing” on the top. Dianne’s live sales and marketing training and coaching sessions were formalised in 2000, to include trainer resource packs and distance learning, complementing the consultancy and services.

“It’s hard to believe I have been in this business for 18 years, but then I look at the wealth of experience I have built up and see how many of my clients are more successful, and it strikes home. Here’s to the next 18!”