Read our latest news article"Why small business owners need a sounding board" here
December 14th, 2017
Graduating with a Masters Degree
Gained a Masters Degree in Eighteenth Century Studies from the University of Southampton
News from previous years:
January 13th, 2015
- Guest lecturer at Southampton Solent University
Business Studies students at Solent University learn first hand about practical market research
November 24th, 2014
- Top marks for presentation success at the Prince’s Trust in Dorset
Dianne Edgar of Insight Marketing Services delivered a practical training programme on Presentation Skills for Dorset Prince’s Trust mentees.
September 23rd, 2014
- Supporting school cooking project with Business Connector
helping a local primary school develop tasty options.
April 14th, 2014
- Now a semi-finalist!
Now a semi-finalist! Dianne Edgar, managing consultant at I–Marketing Services Ltd. has been nominated for three categories in the 2014 NatWest Venus Awards initiative in Dorset. These are the Lifetime Achievement Award, sponsored by Move on Rentals, for a lady over 35 who has worked hard and been successful for many years; Influential Woman of the Year Award, for a businesswoman who motivates others and makes a difference, sponsored by Inspire Accountants; and Inspirational Woman of the Year, sponsored by Chantal Lockey Training.
March 11th, 2014
- Using planning in marketing
Many companies still do not have a proper marketing plan at all. Those are often the companies that tell us marketing doesn’t work, it costs a lot but you don’t get much of a return, and it takes up too much time anyway.
Often when these words have been spoken aloud and register, clients realise why a marketing plan can help them be organised, allocate a fixed amount of time to devote to marketing, and manage both their financial commitments and other resources more effectively.
March 5th, 2014
- The value of newsletters
Newsletters are a valuable promotion tool, whether on paper or by email, that can be used to build brand awareness through regular targeted communications. Key factors for success included a good current database, relevant and interesting content, and a plan to ensure consistency and frequency.