News


Guest lecturer at Southampton Solent University

Business Studies students at Solent University learn first hand about practical market research

Read More...


Top marks for presentation success at the Prince’s Trust in Dorset

Dianne Edgar of Insight Marketing Services has just delivered a practical training programme on Presentation Skills for Dorset Prince’s Trust mentees.

Read More...


Supporting school cooking project with Business Connector

helping a local primary school develop tasty options.

Read More...


Now a semi finalist!

Now a semi-finalist! Dianne Edgar, managing consultant at I–Marketing Services Ltd. has been nominated for three categories in the 2014 NatWest Venus Awards initiative in Dorset. These are the Lifetime Achievement Award, sponsored by Move on Rentals, for a lady over 35 who has worked hard and been successful for many years; Influential Woman of the Year Award, for a businesswoman who motivates others and makes a difference, sponsored by Inspire Accountants; and Inspirational Woman of the Year, sponsored by Chantal Lockey Training.

Read More...


Using planning in marketing

Many companies still do not have a proper marketing plan at all. Those are often the companies that tell us marketing doesn’t work, it costs a lot but you don’t get much of a return, and it takes up too much time anyway.
Often when these words have been spoken aloud and register, clients realise why a marketing plan can help them be organised, allocate a fixed amount of time to devote to marketing, and manage both their financial commitments and other resources more effectively.

Read More...


The value of newsletters

Newsletters are a valuable promotion tool, whether on paper or by email, that can be used to build brand awareness through regular targeted communications. Key factors for success included a good current database, relevant and interesting content, and a plan to ensure consistency and frequency.

Read More...


Dianne again awarded Chartered Marketer Status

Dianne Edgar, DipM, MCIM, has again achieved Chartered Marketer status, the mark of an up-to-date experienced and qualified marketing professional. She has been committed to continuous professional development (CPD) to complement her existing marketing qualifications, each year since the program began. The CIM was granted the authority to award Chartered Marketer status by the Queen’s […]

Read More...


Our e-book is in the news!

I-Marketing Services latest e-book, entitled “SMART marketing for your not for profit organisation”, written by Dianne Edgar and Liz Gordon, was featured on Bournemouth’s Hot Radio recently.

Read More...


Join us at Business South Exhibition

TopMarkTraining, a division of I-Marketing Services, will be exhibiting at Business South 2013, Ageas Bowl, 20-21 March 2013.

Read More...


E-book on Marketing for the Not-for-Profit Organisation launched

I- Marketing Services Ltd has just published its third e-book, “SMART marketing for your not-for-profit organisation”, to help charities and social enterprises apply the professional marketing skills from the private sector.

Read More...