Marketing Expertiseexpertise

Dianne Edgar, MCIM, Chartered Marketer

Dianne has worked both in-house and as a marketing consultant for organisations in the UK and overseas, including Glaxo, Royal Bank of Scotland, British Airways, PHH All-Star, and SA Europe. Having controlled budgets of £1 million plus, she appreciates that the smaller the budget, the more skill is needed to maximise the return on investment (ROI). As a Scot, she believes in helping clients obtain value for their marketing spend by careful planning, innovative ideas, and proven marketing techniques, which are in turn carefully measured and monitored.

In addition to her CIM marketing qualifications, Dianne holds Diplomas in Purchasing & Supply, Business & Economic French, is a Moodle on line tutor and Performance Coach.

An informative and entertaining speaker, she has been a guest lecturer at the Universities of Bath, Bournemouth, Bristol and Hertfordshire.  She has recently presented a number of seminars including Marketing Environmental Services, Effective Lead Generation, Creativity In Business; and for Business Link – Marketing For Women, Developing A Winning Reputation, and Making Every Marketing Penny Count.

She has published 3 e-books, “SMART MARKETING- 52 Top Tips for Marketing Success” SMART Market Research- 52 Top Tips to Help You Understand Your Markets
And Your Customers”, and “SMARTMarketing for your not-for-profit organization”