Marketing Expertise
Dianne Edgar, MCIM, Chartered Marketer
Dianne has worked both in-house and as a marketing consultant for organisations in the UK and overseas, including Glaxo, Royal Bank of Scotland, British Airways, PHH All-Star, and SA Europe. Having controlled budgets of £1 million plus, she appreciates that the smaller the budget, the more skill is needed to maximise the return on investment (ROI). As a Scot, she believes in helping clients obtain value for their marketing spend by careful planning, innovative ideas, and proven marketing techniques, which are in turn carefully measured and monitored.
In addition to her CIM marketing qualifications, Dianne holds Diplomas in Purchasing & Supply, Business & Economic French, and Performance Coaching. As a CIM Chartered Marketer for more than ten years, she regularly updates her skills for the benefit of her customers, and adheres to the CIM Code of Professional Standards, delivering consistent high standards of quality and integrity.
An informative and entertaining speaker, she has been a guest lecturer at the Universities of Bath, Bournemouth, Bristol and Hertfordshire. She has recently presented a number of seminars including Marketing Environmental Services, Effective Lead Generation, Creativity In Business; and for Business Link – Marketing For Women, Developing A Winning Reputation, and Making Every Marketing Penny Count.
Dianne is supported by a team of hand-picked specialist professionals in the UK, as well as Portugal, USA, and South Africa. Services include web promotion and analytics, design and creative, business growth, PR and communications experts, proofreading, focus group research, international culture and global communications, telemarketers, administration support, photographers, and business skills trainers.
Her e-book, “SMART MARKETING- 52 Top Tips for Marketing Success” has just been published – see our news page for more information.
