Winning business at trade shows
For many companies, exhibitions are seen as an expense, a risk, a waste of time, or an excuse for hospitality for “old friends”. But by careful preparation, exhibitions can generate new sales leads, develop additional business from existing customers, and measurably increase awareness of the company’s products and services.
We help clients make the most of every penny spent on exhibitions, by careful planning, preparation and budgeting, using our cost-effectiveness matrix.
We help set measurable objectives, identify target markets, and handle pre-event mailings and media contact, as well as the day – to day operations of running a successful exhibition.
Clients’ staff can be trained on how to get the most out of an exhibition, learn the different techniques they need to use in the hothouse environment of a trade show and how to apply best practice for record keeping and prompt follow-up.
Published figures for the industry tell us that fewer than 20% of exhibitors track return on investment for exhibitions, and an astonishing 80% of exhibition leads are never contacted. Not when we are involved!
Where business is agreed as the result of personal contact, we help clients’ teams build their essential social and influencing skills, develop networking techniques that work, including working the room, escaping the bores, and dealing with nerves.
What the clients say:
“Thank you once again for the two days of sales & networking training you gave us a couple of months ago. I found the two days to be extremely useful and a real lot of fun.”
Adam Edwards, Business Manager, British Geological Survey
“Andy was very happy with the Exhibition training and felt the staff performed at a high level as a result.”
Jeremy Procter, Managing Director, Procter Bros Ltd