LIKE RIDING AN ELEPHANT

Christchurch-based marketing and training consultant Dianne Edgar, of I-Marketing Services, has recently presented a detailed case study of her experiences of doing business in Sri Lanka during an investment seminar held in Asia House, London, hosted by UK Trade & Investment.

Following a presentation from Her Excellency Mrs Kshenuka Senewiratne, the High Commissioner of the Democratic Socialist Republic of Sri Lanka, Dianne described her experiences as a small enterprise doing business in Sri Lanka. Other speakers included the commercial officer from the British High Commission in Colombo, and a director of De La Rue Currency. The audience comprised distinguished guests from the region, as well as potential investors from the UK.

She outlined how she went to Sri Lanka with a Dorset Chamber trade mission, followed up with help from UKTI and the Passport to Export scheme, and has successfully signed agreements with three distributors in Sri Lanka for her distance learning material specialising in sales, marketing, call centre operations, and customer care.

Commenting, Dianne describe her approach as “ a bit like riding an elephant- it looks like a big challenge, but if you get help, make a plan, and go for it, it can be done.” Based on the contacts developed at the seminar, she is now researching related markets and other distributors in the South Asia region.

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For more information contact Dianne on 01425 276303 email Dianne@i-marketing.uk.com www.i-marketing.uk.com